SR Performance Marketing Analyst

We are looking for a Senior Performance Analyst with a hands-on profile, specialized in paid media campaigns (Google Ads and Meta Ads) and distribution strategies, to join our Growth team in Gipsyy Portugal. This professional will play a strategic role in campaign analysis, management, and optimization, as well as the discovery of new channels, ensuring that media investments generate maximum return.

The ideal candidate should have solid experience in performance marketing, with strong data orientation, analytical thinking, and the ability to turn insights into practical actions. In addition, fluency in English and Spanish is essential, as this role will operate in international markets and collaborate with multinational teams and partners. French is a plus.

Who are we?

Gipsyy is at the forefront of innovation in the bus travel market, using technology to help shape the future of travel and create unforgettable experiences for our customers. With a focus on delivering first-class service and cutting-edge solutions, we are looking for a talented individual to hop on board our bus and create journeys that transform.

• Manage and optimize Google Ads and Meta Ads campaigns with a focus on performance and ROI/ROAS.
• Structure, analyze, and interpret campaign data, presenting executive reports for decision-making.
• Develop and test hypotheses to maximize conversion and reduce costs.
• Implement A/B tests and experiments on segmentation, creatives, and landing pages.
• Monitor traffic, conversion, ROAS, and attribution metrics.
• Collaborate with product, operations, and growth teams to align growth strategies.
• Stay up to date with market trends and propose innovations in distribution strategies.
• Collaborate directly with international partners and stakeholders in English, Spanish, and French.
• Conduct discovery of new acquisition and media channels for Gipsyy.

• Proven experience in Google Ads and Meta Ads (minimum 4–5 years).
• Fluency in English and Spanish.
• Advanced knowledge of Google Analytics 4, Looker Studio, Power BI, Google Search Console, and BI tools.
• Strong analytical skills with mastery of growth and performance metrics.
• Experience in full-funnel strategies (top, middle, and bottom of funnel).
• Ability to work with large volumes of data and identify optimization opportunities.
• Results-oriented mindset, with focus on sustainable growth and scalability.
• Knowledge of SQL or data analysis tools.
• Experience with other paid media channels (TikTok Ads, LinkedIn Ads, Programmatic).
• Experience in multi-market environments (Europe).

Why join Gipsyy?

• An opportunity to be part of a high-impact team in a fast-paced, technology-driven environment.
• A culture of innovation, collaboration, and continuous learning.

Did you like it? Come aboard and join us on this journey!

Somos a Gipsyy, uma startup de tecnologia com DNA em viagens. Temos orgulho de ser o elo digital que conecta passageiros as maiores eempresas do setor rodoviário no país.

Nossa missão é facilitar e revolucionar a experiência de compra de passagens, tornando as viagens rodoviárias mais acessíveis, digitais e convenientes para todos.

Estamos constantemente em busca de talentos inovadores e apaixonados por tecnologia e viagens, que queiram fazer a diferença e crescer conosco.

E aí, embarca nessa com a gente?